In the Ganjier’s circular this week I noticed they were having a “sale” on cannabis seeds. Notably, they had “one box left” of “Chemdawg Special Reserve” from Aficionado Seed Company selling for $450 for 10 marijuana seeds. Is that a sale price? $42 each seems like a lot of money for a pot seed, and especially for something called “Chemdawg.” Even in a tiny wax-sealed glass bottle, nestled in a decorative cotton-lined box, “Chemdawg” seems like a pretty low-brow name for a high-end luxury product.
I can’t imagine anyone shelling out fifty bucks for a bottle of Chemdawg Single-Malt Scotch, or a horse named “Chemdawg” winning the Kentucky Derby, or letting the valet park your new Rolls Royce Chemdawg at the country club. I really don’t understand modern marketing, but I have to wonder if the marijuana industry’s propensity for dumb, low-brow strain-names undermines their efforts to market their product as a high-end luxury brand.
Neither approach seems appropriate for marijuana, if you ask me. I mean, we’re talking about marijuana here, Mary Jane, the girl next-door, easy to grow, safe to use, everybody’s best friend, marijuana. Calling her “Chemdawg” makes it sound like she joined a gang, got some tattoos, tacky clothes and oversize gold jewelry. That’s not the marijuana I love.
Despite my preferences, there’s still that wide gulf between even the most impressive Hip-Hop “bling” and the refined tastes and sensibilities of a true “aficionado,” and “chemdog,” as a word at least, clearly missed the boat. “Chemdawg” remains firmly planted on the plebeian side of the divide, along with it’s “homeys” Green Crack, Cheesel, and Purple Panty Dropper. As if mainstream culture weren’t repulsive enough, this overlay of embarrassingly stupid, thug-culture nomenclature really doesn’t make marijuana more attractive in my eye.
We live in a time of cultural collapse. Sophistication amounts to little more than pretentious bullshit, and mainstream American culture could hardly be any more embarrassingly stupid or thuggish. Our culture is falling apart, like a crack-head, scarred, gaunt, hollow-eyed and shaking. It still looks dangerous, but it no longer looks strong or vital. Nobody trusts it, you don’t want it dating your daughter, and you sure as hell don’t want to smoke any of it.
That’s the culture we live in, but we shouldn’t sully good wholesome herb with it. Thug-culture is the language of the Drug War. It’s time to end the Drug War. It’s time to stop giving your marijuana thug names. If you have to name your marijuana, give it a nice name. Does anyone remember William’s Wonder? Doesn’t that sound like a seed you could give your mother? She’d grow that William’s Wonder right next to her Cherokee Purple tomatoes and her Country Gentleman corn.
William’s Wonder is a GREAT strain of marijuana, some of the best pot I’ve ever smoked. Neville used to sell it in his Amsterdam Seed Catalog. Has pot really gotten better than that? Have the stupid names helped? I don’t think so. I smoke just as much pot. I get just as high. What has changed? The price, the stupid name, and the seeds.
I sure miss cheap seedy pot.
I won’t miss the stupid names, or the hokey thug-culture aesthetic, or the pretentious bullshit marketing campaigns and the greedy dope yuppies behind them, but I sure do miss cheap bags of seedy marijuana. I’m not knocking modern marijuana genetics, but marijuana wants to have seeds. We should make marijuana happy, because happy marijuana will make people happier. This year, grow seedy marijuana for a change. Not to make money, but just to make the world a better place, and make it William’s Wonder.